Cadac designs and manufactures a wide range of gas powered BBQ and their Citi Chef 40 FS is a trendy and versatile barbecue designed to be a real eye-catcher on your terrace, balcony or in the garden. We assisted Cadac with the development of the Citi Chef FS Promotional Video using a sophisticated combination of 3D animation and live action.
Setting the tone
Our primary approach to developing the animated promotional video for the Cadac Citi Chef FS was to ensure that the animated reflected a real-world example of how the product would be used.
Inspired by European aesthetics, we set the Citi Chef FS on a tiled patio with L shaped couch. The background is composed of a European city skyline.
The Citi Chef FS is an adaptation to the Citi Chef 40, with a focus on the wooden legs that extend the braai’s height, while ensuring that the braai is still light enough to move around.